At woof we love to build better websites, no matter how big or small we're there for the journey. We love what we do, and best of all our clients love us for it!

woof websites

WOOF Websites is a division of the WOOF Group, which includes Creative & Publishing. Individually we are experts in our areas and together we are able to provide our clients with the perfect mix of brand, advertising, website, digital marketing and print publication knowledge needed to successfully communicate and connect with your audiences in a multi-channel segmented world.
 
At WOOF Websites, we love to build better websites. Ones that function better and faster but more importantly communicate better. Because at the end of the day, that’s what websites are really for. They need to communicate your thoughts, ideas, products and news. And we use all our skills to ensure we develop on-brand, accurate and helpful websites that inspire, educate and drive leads or conversions.
And we’ve been doing it for a long time. It’s scary to think we remember netscape, flash, 3D animated rotating logo gifs, oh and those wonderful repeating backgrounds.  What a joy! We’ve come a long way since then, thankfully 🙂
 
Over the past 20 years we've partnered with clients from wide-ranging industries; from fashion to agriculture, fine wine to fine dining, from health & wellbeing to construction and even doctors to bring their websites to life.
 
Should you need us, you can find us most hours of the day, (and many nights), in our natural habitat of Collingwood, in the famed WOOF Towers, where more often than not, we are supervised by Murphy, Lukka, Gus, Evie, Ivy or Delilah, our canine consiglieri.
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build better

Building better websites isn’t a claim of quality, it’s a goal, our endless desire to always build better sites for our clients. It’s about our process. We are always asking how we can improve our sites for our clients. That’s why critical self analysis, endless circular process of improvement is at the core of everything we do and is critical to our success because no two clients are the same. Everyone has individual needs and problems they are trying to solve. It’s our job to understand the clients’ requirements, their problems, their brands and their marketing strategies and build a site that answers all those needs. That’s why no two sites are the same. We don’t have templated sites that we roll out on demand. We understand, design and build the best solution to suit your specific needs.

big or small

Byrnecut

  • Custom Functionalities
  • Content Creation
  • Database Sign Up
  • Campaign Monitor Integration
  • Onsite SEO

An extension of a brand overhaul job, we designed and built the Byrnecut website as the heart of brand representation. We wanted to present Byrnecut’s beliefs and values with the words we’ve used throughout the site, along side videos, photography and stylised imagery to support the written content. We also developed custom functionalities allowing the user to navigate through the countless projects Byrnecut works on around the world. The careers section was also custom built to enable the posting of job openings on the website, and for users to filter through and apply for specific hiring roles. 

Byrnecut-images-web-long-grey-background-Hi

Byrnecut

  • Custom Functionalities
  • Content Creation
  • Database Sign Up
  • Campaign Monitor Integration
  • Onsite SEO

An extension of a brand overhaul job, we designed and built the Byrnecut website as the heart of brand representation. We wanted to present Byrnecut’s beliefs and values with the words we’ve used throughout the site, along side videos, photography and stylised imagery to support the written content. We also developed custom functionalities allowing the user to navigate through the countless projects Byrnecut works on around the world. The careers section was also custom built to enable the posting of job openings on the website, and for users to filter through and apply for specific hiring roles. 

Byrnecut-images-web-long-grey-background-Hi

Mining

DEWALT Guaranteed Tough

  • Custom Functionalities
  • Web Forms
  • Drag and Drop
  • Transactional Email
  • Digital Product Catalogue

DEWALT’s Guaranteed Tough website was developed as a central hub for Australian and New Zealand marketing activations. Core functionality developed includes a multi-step redemption form designed to increase submission rates and reduce back-end administrative workload. Competition entry functionality includes in-person entry and data collection for on-site activations with live leaderboard results for users to track their progress on physical timed test competitions. A full digital promotional product catalogue was developed to help users get deeper insights into the product range and benefits including integration with animated gifs and videos. All on a site developed to take large simultaneous user loads and store high submission levels.

DEWALT_Guaranteed_Tough_mobile-folios

DEWALT Guaranteed Tough

  • Custom Functionalities
  • Web Forms
  • Drag and Drop
  • Transactional Email
  • Digital Product Catalogue

DEWALT’s Guaranteed Tough website was developed as a central hub for Australian and New Zealand marketing activations. Core functionality developed includes a multi-step redemption form designed to increase submission rates and reduce back-end administrative workload. Competition entry functionality includes in-person entry and data collection for on-site activations with live leaderboard results for users to track their progress on physical timed test competitions. A full digital promotional product catalogue was developed to help users get deeper insights into the product range and benefits including integration with animated gifs and videos. All on a site developed to take large simultaneous user loads and store high submission levels.

DEWALT_Guaranteed_Tough_mobile-folios

Tools & Hardware

Dunlop Underlay

  • Dynamic store search
  • Sample ordering
  • Product illustration
  • Email Marketing Integration
  • Product comparison charts

On the back of a rebrand project, the Dunlop Underlay website was created as the central hub of their marketing and communication strategy. The site was developed to present technical details in a manner that is easy to understand and find whilst portraying the core brand values of comfort. We designed the user interface to highlight the new Bézier curves from the rebrand by echoing the pattern in header banners and through curved boxes, buttons and icons. Subtle shadows and a softer more inviting colour palette gives the user a sense of comfort and invites them to take their time exploring the plethora of product data and new features developed for launch. Features that included a dynamic Australia-wide find-a-store and sample order functionality.

DLU_Web-long-2

Dunlop Underlay

  • Dynamic store search
  • Sample ordering
  • Product illustration
  • Email Marketing Integration
  • Product comparison charts

On the back of a rebrand project, the Dunlop Underlay website was created as the central hub of their marketing and communication strategy. The site was developed to present technical details in a manner that is easy to understand and find whilst portraying the core brand values of comfort. We designed the user interface to highlight the new Bézier curves from the rebrand by echoing the pattern in header banners and through curved boxes, buttons and icons. Subtle shadows and a softer more inviting colour palette gives the user a sense of comfort and invites them to take their time exploring the plethora of product data and new features developed for launch. Features that included a dynamic Australia-wide find-a-store and sample order functionality.

DLU_Web-long-2

Home Improvement

Eden Financial

  • Illustrations
  • Drag and Drop
  • Web Forms

Using a comic book style for the website’s visuals, we wanted to tell a story that depicts the client as the hero for the consumer’s business and finance needs. The illustrations we created for each service highlighted key concerns that the consumer could relate to. Although a complex layout, the website is responsive and just as effective on a mobile device. 

EDEN-mobile-page
EDEN-ipad-page
EDEN-Web-long-black

Eden Financial

  • Illustrations
  • Drag and Drop
  • Web Forms

Using a comic book style for the website’s visuals, we wanted to tell a story that depicts the client as the hero for the consumer’s business and finance needs. The illustrations we created for each service highlighted key concerns that the consumer could relate to. Although a complex layout, the website is responsive and just as effective on a mobile device. 

EDEN-mobile-page
EDEN-ipad-page
EDEN-Web-long-black

Professional Services

Illumination Physics

  • Drop and Drag CMS
  • Content Creation
  • Lead Generation
  • Web forms
  • Parallax Scrolling

The IP website was designed to incorporate large photography to highlight the stunning projects they’ve completed over the years. The use of black and white sections in the designs allowed for a dynamic layout while calling attention to project photography. Using a drag-and-drop CMS enables us to create project case studies and news pages for IP within a couple of days, ensuring that their website is always up to date and each page is designed to maximise the visual effect of the project being featured.

illumination-physics-images-web-long
illumination-physics-Services-content-management
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illumination-physics-Web-long-1-2

Illumination Physics

  • Drop and Drag CMS
  • Content Creation
  • Lead Generation
  • Web forms
  • Parallax Scrolling

The IP website was designed to incorporate large photography to highlight the stunning projects they’ve completed over the years. The use of black and white sections in the designs allowed for a dynamic layout while calling attention to project photography. Using a drag-and-drop CMS enables us to create project case studies and news pages for IP within a couple of days, ensuring that their website is always up to date and each page is designed to maximise the visual effect of the project being featured.

illumination-physics-images-web-long
illumination-physics-Services-content-management
illuminationPhysics_aboutus03
illumination-physics-Web-long-2
illumination-physics-Web-long-1-2

Manufacturing

Jetcrete

  • Live Google Maps integration
  • Content Creation
  • Career Employment Module
  • Campaign Monitor Integration

Jetcrete asked us to help them highlight the scale and breadth of their operations whilst simplifying the messaging and clearly depicting the services they provide. To achieve this we employed a combination of infographic and icon illustration. We used live Google map integration to feature all their projects and highlight their global reach. The content & methods development for the website were so successful we were then tasked with updating all other collateral to align including internal docs, presentations, proposals and capability statements.

Jetcrete-images-web-long-white-2

Jetcrete

  • Live Google Maps integration
  • Content Creation
  • Career Employment Module
  • Campaign Monitor Integration

Jetcrete asked us to help them highlight the scale and breadth of their operations whilst simplifying the messaging and clearly depicting the services they provide. To achieve this we employed a combination of infographic and icon illustration. We used live Google map integration to feature all their projects and highlight their global reach. The content & methods development for the website were so successful we were then tasked with updating all other collateral to align including internal docs, presentations, proposals and capability statements.

Jetcrete-images-web-long-white-2

Mining

Lucy Liu

  • Booking system Integration
  • Database acquisition
  • eCommerce
  • eMail marketing integration
  • Photography & Videography

Our client asked for a direct and easy-to-navigate website, allowing customers to find the information they're looking for. For Lucy Liu, their website is usually where their customers first experience their service and atmosphere. An effortless experience on the website that brings the brand to life sets the mood for a customer’s first dining experience and is an excellent start to customer satisfaction. 

LucyLiu-Landing-page-mobile-2
LucyLiu-Landing-page-5

Lucy Liu

  • Booking system Integration
  • Database acquisition
  • eCommerce
  • eMail marketing integration
  • Photography & Videography

Our client asked for a direct and easy-to-navigate website, allowing customers to find the information they're looking for. For Lucy Liu, their website is usually where their customers first experience their service and atmosphere. An effortless experience on the website that brings the brand to life sets the mood for a customer’s first dining experience and is an excellent start to customer satisfaction. 

LucyLiu-Landing-page-mobile-2
LucyLiu-Landing-page-5

Hospitality

Maybach

  • Photography
  • Content Creation
  • 3D Walkthrough
  • Annimation
  • Video
  • Content Creation

Using a combination of black and white photography, subtle animation and their signature bronze highlight tone we developed a website to reflect the quality of the Maybach Property Group brand and product. This project also included the creation of content for the website. We were able to photograph a recently built home including providing styling services and 3D walk-through photography, copywriting and design, and build the site all within a 6-week deadline.

iPhone-flat-placeholder-style1-V2
maybach-landing-page

Maybach

  • Photography
  • Content Creation
  • 3D Walkthrough
  • Annimation
  • Video
  • Content Creation

Using a combination of black and white photography, subtle animation and their signature bronze highlight tone we developed a website to reflect the quality of the Maybach Property Group brand and product. This project also included the creation of content for the website. We were able to photograph a recently built home including providing styling services and 3D walk-through photography, copywriting and design, and build the site all within a 6-week deadline.

iPhone-flat-placeholder-style1-V2
maybach-landing-page

Home Improvement

Raising Australia

  • Content Creation
  • Database Sign Up
  • Campaign Monitor Integration
  • Career Employment Module

Fresh off the back of a rebrand, RAISING Australia asked us to develop new content and a new website that could be used as support for proposals and prospecting. Through numerous workshops, we were able to distill their unique selling proposition and developed content that would reinforce their point of difference.

RaisingAustralia-images-web-long

Raising Australia

  • Content Creation
  • Database Sign Up
  • Campaign Monitor Integration
  • Career Employment Module

Fresh off the back of a rebrand, RAISING Australia asked us to develop new content and a new website that could be used as support for proposals and prospecting. Through numerous workshops, we were able to distill their unique selling proposition and developed content that would reinforce their point of difference.

RaisingAustralia-images-web-long

Mining