Dunlop Underlay

On the back of a rebrand project, the Dunlop Underlay website was created as the central hub of their marketing and communication strategy. The site was developed to present technical details in a manner that is easy to understand and find whilst portraying the core brand values of comfort. We designed the user interface to highlight the new Bézier curves from the rebrand by echoing the pattern in header banners and through curved boxes, buttons and icons. Subtle shadows and a softer more inviting colour palette gives the user a sense of comfort and invites them to take their time exploring the plethora of product data and new features developed for launch. Features that included a dynamic Australia-wide find-a-store and sample order functionality.