DEWALT Guaranteed Tough

DEWALT’s Guaranteed Tough website was developed as a central hub for Australian and New Zealand marketing activations. Core functionality developed includes a multi-step redemption form designed to increase submission rates and reduce back-end administrative workload. Competition entry functionality includes in-person entry and data collection for on-site activations with live leaderboard results for users to track their progress on physical timed test competitions. A full digital promotional product catalogue was developed to help users get deeper insights into the product range and benefits including integration with animated gifs and videos. All on a site developed to take large simultaneous user loads and store high submission levels.