At woof we love to build better websites, no matter how big or small we're there for the journey. We love what we do, and best of all our clients love us for it!

woof websites

WOOF Websites is a division of the WOOF Group, which includes Creative & Publishing. Individually we are experts in our areas and together we are able to provide our clients with the perfect mix of brand, advertising, website, digital marketing and print publication knowledge needed to successfully communicate and connect with your audiences in a multi-channel segmented world.

At WOOF Websites, we love to build better websites. Ones that function better and faster but more importantly communicate better. Because at the end of the day, that’s what websites are really for. They need to communicate your thoughts, ideas, products and news. And we use all our skills to ensure we develop on-brand, accurate and helpful websites that inspire, educate and drive leads or conversions.

And we’ve been doing it for a long time. It’s scary to think we remember netscape, flash, 3D animated rotating logo gifs, oh and those wonderful repeating backgrounds. What a joy! We’ve come a long way since then, thankfully 🙂

Over the past 20 years we've partnered with clients from wide-ranging industries; from fashion to agriculture, fine wine to fine dining, from health & wellbeing to construction and even doctors to bring their websites to life.

Should you need us, you can find us most hours of the day, (and many nights), in our natural habitat of Collingwood, in the famed WOOF Towers, where more often than not, we are supervised by Murphy, Lukka, Gus, Evie, Ivy or Delilah, our canine consiglieri.

build better

Building better websites isn’t a claim of quality, it’s a goal, our endless desire to always build better sites for our clients. It’s about our process. We are always asking how we can improve our sites for our clients. That’s why critical self analysis, endless circular process of improvement is at the core of everything we do and is critical to our success because no two clients are the same. Everyone has individual needs and problems they are trying to solve. It’s our job to understand the clients’ requirements, their problems, their brands and their marketing strategies and build a site that answers all those needs. That’s why no two sites are the same. We don’t have templated sites that we roll out on demand. We understand, design and build the best solution to suit your specific needs.

big or small

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Building

eCommerce

Home Improvement

Hospitality

Manufacturing

Mining

Professional Services

Tools & Hardware

Health & Wellbeing

View all

Tools & Hardware

Burson

Mining

Byrnecut

Tools & Hardware

DEWALT Guaranteed Tough

Home Improvement

Dunlop Underlay

Home Improvement

DJ Property Styling

Professional Services

Eden Financial

Building

Greenfield Homes

Hospitality

Hacienda

Home Improvement

Heartridge

Manufacturing

Illumination Physics

Mining

Jetcrete

Hospitality

JUNI

Hospitality

Lucy Liu

Home Improvement

Maybach Property Group

Tools & Hardware

OX Tools

Mining

Raising Australia

Health & Wellbeing

Rosanna Medicine Centre

Health & Wellbeing

SANO

Tools & Hardware

Sidchrome

eCommerce

Wilkinson Publishing

Building

Greenfield Homes

Home Improvement

Maybach Property Group

eCommerce

Wilkinson Publishing

Home Improvement

Dunlop Underlay

Home Improvement

DJ Property Styling

Home Improvement

Heartridge

Hospitality

Hacienda

Hospitality

JUNI

Hospitality

Lucy Liu

Manufacturing

Illumination Physics

Mining

Tools & Hardware

DEWALT Guaranteed Tough

Mining

Jetcrete

Mining

Raising Australia

Professional Services

Eden Financial

Tools & Hardware

Burson

Tools & Hardware

DEWALT Guaranteed Tough

Tools & Hardware

OX Tools

Tools & Hardware

Sidchrome

Health & Wellbeing

SANO

Health & Wellbeing

Rosanna Medicine Centre

journey

1. Understanding...

the data, your business, your objectives, your customer. Business needs. Integration needs. Customer needs.
2. Plan...

Scope the requirements of the site. Plan the build, API & system integrations, wireframe pages & content, define site structure and user flow identifying key goals, data collection points and loops. Prototype any key custom functionality or integrations required.
3. Design...

Design the content, interface and user experience ensuring that all are working in unison to achieve the objectives identified in the understanding phase.

4. Build...

Brining together all the integrations, content, interfaces, custom functionality and onsite SEO with testing and debugging as the site is being built.
5. Go Live...

Pre-launch testing and go live checklists completed to ensure a smooth transition of sites, collection of data and event triggers.

🎉 Launch. Celebrate. Start again.

what we do

Planning

Our sites are built on a tech stack designed to give you access to the technologies and functionality you need whilst ensuring the ability to manage and update sites with speed and simplicity and without having to sacrifice on content or interface and experience design.

WordPress with Drop & Drag CMS

Our sites are built in WordPress with a simple to use drop and drag CMS that makes updating sites and content quick and efficient, whilst also providing the flexibility required to be able to design each page to meet individual requirements. No need to still do a page structure or theme template.

wordpress

cms

eCommerce

Using Woo Commerce as the foundation of our eCommerce technology stack we build sites with the latest functionality and integration with multiple payment gateways including PayPal, Stripe & Afterpay. We can also integrate with world-leading commerce tools including Bazaarvoice and PriceSpider.

woocommerce

stripe

paypal

afterpay

pricespider

bazzarvoice

Key Messaging, content creation & responsive design

Developing key messaging is central to ensuring communication and education strategies are achieved. We can bring this messaging to life with a combination of copywriting, illustration, photography and videography all combined into an on-brand responsive website design that works on all device sizes.

Lead Generation

We use advanced form functionality and design to maximise lead generation and form submission rates. All sites come with core technologies like multi-step forms, progressive saving, file uploads, connected payments, conditional logic, email notifications and excel export which can be scheduled. We can also integrate with third party services like Google sheets, MailChimp, Campaign Monitor, Slack and Zapier or a whole host of CRM systems.

User Database Building & Email Marketing

Our websites are designed to help build user databases with segmentation data to leverage powerful trigger email marketing, journey email marketing and mass email marketing using industry-leading platforms such as Campaign Monitor and Mailchimp.

campaignmonitor

mailchimp

Social Media and Search Engine Optimisation & Marketing

Your website is the central hub of your digital world. Connecting with your social channels, on-site search optimisation and Google ads integration as part of an omni-channel marketing strategy is paramount to success.

Data collection, analysis and reporting

We collect data with Google Analytics 4 integrations via Google Tag manager and can build custom reports to visualise your data using LookerStudio to ensure the data you need is at your fingertips so you are always able to make informed decisions.

Google Analytic

Google Tag Manager

Looker STudio

Member & event management

Manage members with Paywall and subscription billing and events with ticket sales and registrations.

love us for it

Eden Financial

Nik, Director

Thanks guys. Love the site. All my clients commented on it and have started telling all their friends about it so looks like it's working. Thanks again.

Stanley Black & Decker

James, Marketing Manager

Awesome, thank guys. I reckon that's the quickest we've ever done one of these from the first draft to sign off!

Dometic

Brieane, Head of Marketing

Really appreciate all your hard work. Absolute pleasure working with you and the WOOF Team.

Lucy liu

Zac, Owner

Thank you to you and the team for your time today. This all sounds great! Site looks amazing and just had a look at the social tiles you have started, they look really good. Really excited about launching everything. Can't wait. Thanks again.

Illumination physics

Chiara, Marketing Manager

Just wanted to say thank you for all your support, and apologies for all the questions and requests I'm sending your way almost on a daily basis. Really, thanks for everything.